Colleges and Universities on Instagram

Universities on Instagram

2024 Instagram University Rankings New


What are the most popular Universities on Instagram? uniRank answers this question by publishing the 2024 Instagram University Rankings of higher-education institutions in the world meeting the following uniRank selection criteria:

  • being chartered, licensed or accredited by the appropriate higher education-related organization in each country
  • offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
  • delivering courses predominantly in a traditional, non-distance education format

This uniRank page provides some information on the adoption of the social platform Instagram among higher education institutions and leads to the most comprehensive list of Universities with an official presence on Instagram.

Instagram University Rankings by country


Instagram Adoption Rate

Currently 8,732 out of a total of 13,888 higher education institutions included in the uniRank database have adopted an official institutional Instagram page:

  Sep 2018 Apr 2019 Sep 2019 Apr 2020 Oct 2020 May 2023 Feb 2024
Total number of Universities in uniRank 13,590 13,598 13,612 13,723 13,813 13,837 13,888
Number of Universities on Instagram 5,103 5,247 6,041 6,472 6,767 7,753 8,732
uniRank Instagram Adoption Rate 37.55% 38.59% 44.38% 47.16% 48.99% 56.03% 62.87%

Popularity and Engagement factors

University Instagram pages reach different levels of adoption, popularity and engagement depending on various factors including:

Micro Factors

  • the University's reputation and size
  • the University's overall level of online presence, web popularity and distance education adoption rate
  • the University's level of adoption and use of Instagram as an additional channel to the institutional website
Macro Factors
  • the Country's Tertiary Education size
  • the Country's level of Internet usage and connection speeds
  • the Country's level of adoption and use of Instagram as a social media platform

Instagram University Rankings aim and methodology

Some large Universities have adopted multiple Instagram pages associated, for example, to each Faculty and/or to each administrative area (i.e. Admissions, Marketing and Communications, Alumni, etc.). uniRank has chosen the most general institutional Instagram page for each University in order to publish its uniRank Instagram University Ranking for each country and for the top 200 Universities on Instagram listings.
The uniRank Instagram University Ranking's aim is to provide an approximate popularity index of each University in the Instagram social media platform based on the total number of followers; it is not intended to rank higher education organisations or their programs, by the quality of education or level of academic services provided.

Statistical snapshot

Below it is shown the average number of Instagram followers for all University Instagram pages included in the uniRank database and the highest number of Instagram followers achieved by a single University (Harvard University; data February 2024).

  Sep 2018 Apr 2019 Sep 2019 Apr 2020 Oct 2020 May 2023 Feb 2024
World Average number of Instagram followers: 8,336 11,488 8,944 10,365 11,649 17,474 18,090
World Highest number of Instagram followers: 861,711 1,111,129 1,349,343 1,561,999 1,734,975 2,191,112 2,396,138

Top 200 Universities on Instagram in the world

Find out which ones are the top 200 most popular Universities on Instagram in the world.

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