Universities on X (Twitter) | 2023 uniRank X (Twitter) University Ranking

Universities on X (Twitter)

2024 X University Rankings and Adoption Rate New


What are the most popular Universities on X (Twitter)? uniRank answers this question by publishing the 2024 X University Rankings of higher-education institutions in the world meeting the following uniRank selection criteria:

  • being chartered, licensed or accredited by the appropriate higher education-related organization in each country
  • offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
  • delivering courses predominantly in a traditional, non-distance education format

This uniRank page offers the most extensive list of universities by country with an official presence on X (choose a country below). It also provides below valuable data and information regarding the adoption of the social platform X (Twitter) among higher education institutions. Read also our article about the importance of Social Media for Universities and prospective students.

X (Twitter) University Rankings by country


uniRank X Adoption Rate

The uniRank X Adoption Rate is defined as the percentage of universities worldwide included in the uniRank database that have officially adopted an institutional X page. It represents the rate at which universities across the globe have embraced X (formerly Twitter) as a communication and engagement platform, as documented by uniRank.

The table below illustrates the trend of the uniRank X Adoption Rate since 2018:

uniRank X Adoption Rate

  Aug 2018 Mar 2019 Sep 2019 Mar 2020 Sep 2020 Mar 2021 Nov 2022 Oct 2023 Apr 2024
Total number of Universities in uniRank 13,590 13,598 13,612 13,723 13,813 13,798 13,865 13,909 13,888
Number of Universities on X (Twitter) 7,410 7,584 7,583 7,867 8,012 8,150 8,471 8,353 8,399
uniRank X (Twitter) Adoption Rate 54.53% 55.77% 55.71% 57.32% 58.00% 59.07% 61.09% 60.05% 60.47%

In April 2024, out of a total of 13,888 universities and other higher education institutions worldwide that meet the uniRank selection criteria and are included in the uniRank database, 8,399 (60.47%) have officially adopted an institutional X page.

World average and highest number of X followers

Below, uniRank publishes the average number of X followers, depending on the year, for all university X pages included in the uniRank database. Additionally, the highest number of X followers achieved by a single university is currently held by Universidad Nacional Autónoma de México with approximately 3,449,289 followers.

World average and highest # of X followers

  Aug 2018 Mar 2019 Sep 2019 Mar 2020 Sep 2020 Mar 2021 Nov 2022 Oct 2023 Apr 2024
World Average # of X followers: 11,204 11,488 11,829 11,890 12,845 13,133 13,324 12,259 14,081
World Highest # of X followers: 3,055,914 3,098,660 3,126,175 3,170,757 3,218,534 3,253,693 3,400,000 3,400,000 3,449,289

Factors Affecting X Adoption, Popularity and Engagement

The adoption, popularity and engagement levels of university X pages are influenced by a variety of factors, including:

Micro Factors

  • The university's reputation and size.
  • The university's overall online presence, web popularity and adoption of distance education.
  • The university's level of adoption and utilization of X as an additional channel to the institutional website.

Macro Factors

  • The size of the tertiary education sector in the country.
  • The level of Internet usage and connection speeds in the country.
  • The level of adoption and utilization of X as a social media platform in the country.

X (Twitter) University Rankings aim and methodology

The aim of the uniRank X University Ranking is to offer an approximate popularity index for each university on the X social media platform, based on the total number of followers; it does not seek to assess higher education institutions or their programs based on the quality of education or level of academic services provided.

Some larger universities may have multiple associated X pages, such as those for each faculty or administrative area (e.g., Admissions, Marketing and Communications, Alumni, etc.). uniRank has selected the most general and popular institutional X page for each university in order to compile its uniRank X University Ranking for each country and the top 200 Universities on X listings.

Top 200 Universities on X (Twitter) in the world

Find out which ones are the top 200 most popular Universities on X (Twitter) in the world.

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