Program Name:

Associate of Marketing

Degree Abbreviation:

A.M.

Duration Range:

2-3 years

Tuition Range (US only):

$10,000-$30,000

Overview:

The Associate of Marketing degree is a two to three-year program that provides students with a foundational understanding of marketing principles and practices. This degree is designed to prepare students for entry-level positions in marketing and related fields.

Curriculum Overview by Year:

• First Year: Introduction to Marketing, Principles of Advertising, Consumer Behavior, Marketing Research
• Second Year: Sales Management, Digital Marketing, Brand Management, Marketing Communications
• Third Year (if applicable): International Marketing, Marketing Strategy, E-commerce, Social Media Marketing

Key Components:

The key components of an Associate of Marketing degree include a strong foundation in marketing principles, hands-on experience with marketing tools and techniques and an understanding of the role of marketing in business strategy. Students will also develop critical thinking, communication and problem-solving skills.

Career Prospects:

Graduates of an Associate of Marketing degree program can pursue entry-level positions in marketing, advertising, public relations, sales and related fields. Some common job titles include marketing coordinator, sales representative, advertising assistant and social media specialist.

Salary Expectations:

Salary expectations for graduates of an Associate of Marketing degree program vary depending on the industry, job title and location. According to the Bureau of Labor Statistics, the median annual wage for advertising, promotions and marketing managers was $135,900 as of May 2020.

Conclusions:

Overall, an Associate of Marketing degree is a great option for students who are interested in pursuing a career in marketing or related fields. However, it is important to note that degree duration, tuition fees, curriculum, key components, career prospects and salary expectations can vary by the chosen state and university where to study this degree. Visitors can search where this specific degree (Associate of Marketing) is offered anywhere in the world through the uniRank World Universities Search Engine.

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